IDEO , an innovative design consulting firm, has partnered with International Development Enterprises (IDE), Heifer International, International Center for Research on Women (ICRW), and the Bill and Melinda Gates Foundation to design a step by step Human-Centered Design (HCD) guide that allows social entrepreneurs to establish their own Non-Governmental Organization (NGO) or Social Enterprise.
The toolkit is divided into five parts:
• The Intro Guide – An overview of the process and its uses.
• The Hear Guide – Collects the stories and designs solutions for customers needs
• A Field Guide/Aspiration Cards – these compliment the Hear Guide
• Create Guide – Assists your team translating the ideas into prototypes
• Deliver Guide – Will get your ideas implemented
They are all available to download in pdf format from IDEO’s website and here.
Human-Centered Design is a concept in marketing that tailors the product for the user, the user is then more likely to choose that product. By applying this philosophy to a guide for NGOs and Social Enterprises it ensures these organizations a greater chance of success.
IDEO has designed everything from Lifeport Kidney Transporters to Marriot’s Towneplace suites. They have also worked with Acumen and the Bill and Melinda Gates Foundation on the Ripple Effect; an organization that helps to bring safe water to people who need it. This latest partnership for the design of the free guide is a great way to open the door for new social enterprises and NGO’s; helping them get a good start from some great people who know a thing or two about social enterprise.
IDEO
- IDEO is a design consultancy for other companies to market their products and services.
- Organization Type: Non-Profit
- Website: suryodaymf.com
- Founder(s): David E. Kelly
- Founded:2009
- Location:Palo Alto, CA USA
- See complete company list here
Source: ideo.com
Contributor Profile: Justine
Justine is passionate about curing social injustice and global environmental issues. She has traveled extensively in Central America and the Caribbean, and is especially interested in the emergence of the Ecotourism industry.
Twitter: @justine72
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