Helping the World’s Children with Twitter

Written by on July 30, 2009 in Africa, Featured, PR+Social Media - 9 Comments

ChildFund International Girl-reading-name-cards

When ChildFund International changed their name from Christian Children’s Fund starting the beginning of July, they wanted to show the organization’s 100% commitment to helping children in poverty-stricken areas around the world, which they have done since 1938. ChildFund kicked off the name change with a Twitter contest. For every 200 followers @ChildFund received, a gift of agricultural love and hope from the organization’s gift catalog was donated to children in need.

The gifts went directly to helping children in Gambia, Zambia, Kenya, and Ethiopia, with a different need in each country. Gambia needed chickens for a school, Zambia needed a goat for a family farm, mango trees were required in Kenya, and vegetable seeds aided children in Ethiopia.

ChildFund’s dedicated supporters proved to be up to the challenge. Over 2,300 Twitter users now follow @ChildFund, enough to give 11 much-needed gifts.

ChildFund Twitter

In the coming months, ChildFund will deliver and record the response to the gifts. ChildFund employees will take pictures and video showing the huge impact that each of these 11 gifts will make in changing lives, and communities, for the better. Follow the change at www.twitter.com/ChildFund.

ChildFund International

ChildFund Logo

ChildFund International exists to help deprived, excluded and vulnerable children have the capacity to become young adults, parents and leaders who bring lasting and positive change in their communities.

Tristan

Tristan is a SocialEarth cofounder, freelance writer, community builder and solution journalist who covers creativity, social innovation and technology. He has worked with Ashoka and Best Buy promoting social entrepreneurship and responsibility.

Website - Twitter - Facebook - More Posts

  • http://www.ChildFund.org David Hylton

    Thanks for the write-up!

  • http://www.twitter.com/writerpollock Tristan

    No prob! Keep up the good work :)

  • http://www.collegegrazing.com Rick

    Great way to get people involved and informed. I’m following!

  • Pingback: Dear TOMS: Keep on Rockin’ in the Social Enterprise World | SocialEarth

  • Guest

    Does this campaign mean that if nobody signed up to follow them on Twitter, they would refuse to help children?

  • TristanPollock

    I would check out their Web site at http://www.childfund.org/ for the ways that they help children.

  • http://www.twitter.com/writerpollock Tristan

    I would check out their Web site at http://www.childfund.org/ for the ways that they help children.

  • http://uk.linkedin.com/pub/steve-wright/16/799/a39 Heide Kalas

    I really enjoyed flicking through this. I think I will that a look through your other posts!

  • http://panteneprov.org pantene pro v

    ojvzwodzovkvnxj, garnier nutrisse, IZSBcMLRCvXDuqxqLIjs.