When ChildFund International changed their name from Christian Children’s Fund starting the beginning of July, they wanted to show the organization’s 100% commitment to helping children in poverty-stricken areas around the world, which they have done since 1938. ChildFund kicked off the name change with a Twitter contest. For every 200 followers @ChildFund received, a gift of agricultural love and hope from the organization’s gift catalog was donated to children in need.
The gifts went directly to helping children in Gambia, Zambia, Kenya, and Ethiopia, with a different need in each country. Gambia needed chickens for a school, Zambia needed a goat for a family farm, mango trees were required in Kenya, and vegetable seeds aided children in Ethiopia.
ChildFund’s dedicated supporters proved to be up to the challenge. Over 2,300 Twitter users now follow @ChildFund, enough to give 11 much-needed gifts.
In the coming months, ChildFund will deliver and record the response to the gifts. ChildFund employees will take pictures and video showing the huge impact that each of these 11 gifts will make in changing lives, and communities, for the better. Follow the change at www.twitter.com/ChildFund.
ChildFund International
ChildFund International exists to help deprived, excluded and vulnerable children have the capacity to become young adults, parents and leaders who bring lasting and positive change in their communities.
- Organization Type: Non-Profit
- Website: www.childfund.org
- Founder(s): Dr. J. Calvitt Clarke
- Founded: 1938
- Location: Richmond, Virgina, United States of America
- See complete company list here
Contributor Profile: Tristan
Tristan is a social change advocate, writer and social media do gooder. He has worked with Ashoka and Best Buy promoting social entrepreneurship and responsibility.
Twitter: @writerpollock
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Thanks for the write-up!
No prob! Keep up the good work
Great way to get people involved and informed. I’m following!
[...] “It’s not just a shoe company,” I defended. “It’s TOMS shoes…and Blake Mycoskie [the owner] just happens to be the only man who can make me cry in less than thirty seconds.” I was referring to the latest AT&T commercial where Blake promotes his cellular network as a way for him to stay in touch with his California office while doing shoe drops in areas of poverty at home and abroad. Known as the One for One Movement, the latter activity makes up the core of the TOMS shoes business plan: for every pair of TOMS shoes purchased, the company donates a pair of shoes to a child in need. [...]
Does this campaign mean that if nobody signed up to follow them on Twitter, they would refuse to help children?
I would check out their Web site at http://www.childfund.org/ for the ways that they help children.
I would check out their Web site at http://www.childfund.org/ for the ways that they help children.
I really enjoyed flicking through this. I think I will that a look through your other posts!