As you may have noticed, our lingo is becoming increasingly laced with the word micro.  For one, Twitter and its microblogging platform has played a significant role in elevating the micro trend.  But the micro trend isn’t limited to high-tech startups; lately more and more social enterprises are entering the micro realm.  As companies grow and seek new methods for engaging a wider audience, micro-involvement appears to be the answer.

Kiva leverages crowdsourcing to raise micro amounts of money for entrepreneurs, The Extraordinaries leverage mobile phones to solicit micro-volunteerism from users, and now welcome NeoAid.com, a website which generates donations for a cause you care about through your daily online activities.  In a nutshell, NeoAid collects micro amounts of funds everytime you perform a search or buy a product from their online storefront.  90% of the money collected is passed onto the charity of your choice, the other 10% covers operating costs.

The service is free to use, and you can generate donations through the following ways:

Search

Search using the NeoAid portal which uses both Yahoo amd Google search engines.   The search results are exactly the same as using those search engines individually, but here you generate money for charity.

Shop

The NeoAid mall has over 1,00 merchants from the US and Canada including shops such as Best Buy, Lancome, Barnes and Noble, Nordstrom, and Sony to name a few.  What’s great is that the prices are the same as the store website.

Free Offers

The title pretty much covers it- NeoAid will find you the latest coupon offers from their merchant partners.  Everytime you redeem a coupon, you generate money for charity.

Free Software

NeoAid offers public software to you with ads from partner organizations.  When you use the software program, you’ll generate money for charity.

To learn exactly how NeoAid works, check out the video:

Their model seems to be working very well.  In a short few months, members have raised over $3,000 for 7 non-profit organizations, including:

• Animal Welfare: International Fund for Animal Welfare (IFAW)
• Children: UNICEF (United Nations Children’s Fund)
• Emergency Aid: Direct Relief International
• Environment: WWF – World Wide Fund for Nature
• Health: City of Hope
• Human Rights: Amnesty International
• Poverty: United Nations World Food Programme (WFP)

Very neat and definitely something to consider on your daily browse online.

• NeoAid.com is a search engine which generates donations for a cause you care about through your daily online activities.
• Organization Type: Profit
• Website: www.neoaid.com
• Founded: 2009
• Founder(s):Vincent Cassar & Daniel Piché
• Location: London, UK
• See complete company list here

Contributor Profile: Erik

Erik is a perpetually curious social innovator. As a serial entrepreneur, Erik knows a thing or two about change. As a co-founder of SocialEarth, Erik hopes to channel his passion for social advocacy into an innovative venue of social awareness for others. Website: SocialEarth
Twitter: @erikeliason

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