NeoAid.com Leverages the Web for Micro-fundraising

micro-fundraising

As you may have noticed, our lingo is becoming increasingly laced with the word micro. For one, Twitter and its microblogging platform has played a significant role in elevating the micro trend. But the micro trend isn’t limited to high-tech startups; lately more and more social enterprises are entering the micro realm. As companies grow and seek new methods for engaging a wider audience, micro-involvement appears to be the answer.

Kiva leverages crowdsourcing to raise micro amounts of money for entrepreneurs, The Extraordinaries leverage mobile phones to solicit micro-volunteerism from users, and now welcome NeoAid.com, a website which generates donations for a cause you care about through your daily online activities. In a nutshell, NeoAid collects micro amounts of funds everytime you perform a search or buy a product from their online storefront. 90% of the money collected is passed onto the charity of your choice, the other 10% covers operating costs.

neoaid_logo

The service is free to use, and you can generate donations through the following ways:

Search

Search using the NeoAid portal which uses both Yahoo amd Google search engines. The search results are exactly the same as using those search engines individually, but here you generate money for charity.

shop

Shop

The NeoAid mall has over 1,00 merchants from the US and Canada including shops such as Best Buy, Lancome, Barnes and Noble, Nordstrom, and Sony to name a few. What’s great is that the prices are the same as the store website.

free offers

Free Offers

The title pretty much covers it- NeoAid will find you the latest coupon offers from their merchant partners. Everytime you redeem a coupon, you generate money for charity.

free software

Free Software

NeoAid offers public software to you with ads from partner organizations. When you use the software program, you’ll generate money for charity.

To learn exactly how NeoAid works, check out the video:

Their model seems to be working very well. In a short few months, members have raised over $3,000 for 7 non-profit organizations, including:

Animal Welfare: International Fund for Animal Welfare (IFAW)
Children: UNICEF (United Nations Children’s Fund)
Emergency Aid: Direct Relief International
Environment: WWF – World Wide Fund for Nature
Health: City of Hope
Human Rights: Amnesty International
Poverty: United Nations World Food Programme (WFP)

Very neat and definitely something to consider on your daily browse online.

NeoAid.com

neoaid_logo1

NeoAid.com is a search engine which generates donations for a cause you care about through your daily online activities.
Organization Type: Profit
Website: www.neoaid.com
Founded: 2009
Founder(s):Vincent Cassar & Daniel Piché
Location: London, UK
See complete company list here

Erik

Erik is a perpetually curious social innovator. As a serial entrepreneur, Erik knows a thing or two about change. As a co-founder of SocialEarth, Erik hopes to channel his passion for social advocacy into an innovative venue of social awareness for others.

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http://www.worldnomads.com Chris Noble

Always nice to see another online player funding causes. We do a similar thing with Footprintsnetwork.org. WorldNomads.com ( along with other e-commerce Footprints Network sites) raise funds for community development projects by enabling our travellers to donate every time they purchase travel insurance. We make it opt-out, our view is $2 is not going to break the bank, but when combined with other donations, will make a sizeable impact. So far donation rate is at 91%, we’ve raised ~ $700k and we pass on 100% of the funds. WorldNomads.com covers the cost of development for Footprints as it’s fundamentally our commitment to supporting travel philanthropy.
http://www.footprintsnetwork.org simon monk

Thanks Chris,
the other point you don’t mention about Footprints is that it is now availbale for other e-commerce companies to integrate as an API. This is important because it distributes the fundraising across many web sites rather than try to do it from a centralised point. And yes, the 100% pass through of funds is fundamental to the concept.
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