I’ve mentioned Better The World (BTW) as one of the newest and most empowering tools for the citizen changemaker before, and I’ll do it again. The online social venture has just launched another helpful tool, Shop for a Cause. The tool, or EZ Shopping widget as called by BTW, allows you to give back to the causes you love simply by shopping at your favorite online retailers.
All you have to do is download the EZ Shopping widget and install on your Firefox or Internet Explorer browser. Then shop online as you normally would.
You can buy your favorite brands online and pay the same prices that you’ve always enjoyed. And if your brand is one of the retailers in the program, any purchase you make will automatically contribute to charity at no cost to you.
The program currently supports four of BTW’s charity partners: TakingITGlobal, EarthShare, Do Something and the Children’s Miracle Network, but in the coming months you’ll be able to support many more charities and causes of your choice.
The best part is that the retailers in the program are some of the most popular, like Best Buy, Target, Wal-Mart, Expedia, eBay, TOMS Shoes, 1-800-FLOWERS, Ticketmaster, iTunes and many more.
Better the world the next time you shop online!
Better The World
- Raise money for your cause simply by surfing the Web.
- Organization Type: B Corporation
- Website: www.bettertheworld.com
- Founder(s): Steve Croth and Mark Bachman
- Founded: 2009
- Location: Toronto, Canada
- See complete company list here
Contributor Profile: Tristan
Tristan is a social change advocate and social media do-gooder. He has worked with Ashoka and Best Buy promoting social entrepreneurship and responsibility.
Twitter: @writerpollock
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