Have you ever wondered how we can re-think our global approach to the plastics that engulf our lives? Well, on 21 June 2012, a social innovation future-focused forum on plastics, entitled ‘Plasticity Rio ’12′ will be taking place alongside the United Nations Conference on Sustainable Development, Rio+20 Earth Summit. It will concentrate on the opportunities that will make a difference in the way that plastic is designed, used and reused. The forum is supported by leading innovators from Google, Clinton Foundation, Business for the Environment (B4E), Hub Culture, Natural Resources Defence Council (NRDC), Taiwan’s Plastic Industry Development Centre (PIDC), MBA Polymners and VISY.
Doug Woodring, founder of Plasticity and the Ocean Recovery Alliance says, “Plastic is one of the materials that links almost all of our companies and industries to the ocean and our environment. By focusing on the newest technologies and innovations in design, packaging, materials, recovery, recycling and re-use, we will be able to showcase where leaders are going in this space and how great improvements can be made in reduced environmental impact.” Plasticity Rio ’12 is a global social innovation collaboration which includes Ocean Recovery Alliance (Hong Kong), Republic of Everyone (Australia), Applied Brilliance (America) and Metodo (Brazil).
To help engage global communities to think about the future of plastic prior to the event in June, the forum has recently launched an international social innovation initiative called ’Capturing Gold’, which focuses on the opportunities that can come from PET (Polyethylene Terephthalate) bottles. ‘Capturing Gold’ seeks to find new ideas for collecting large volumes of PET plastic bottles and the most creative and valuable ways to use them. Matt Perry, founding Partner of Republic of Everyone says, “Capturing Gold will seek out the smartest, brightest thinking on the future of sustainable use and re-use of plastic. We are looking for ideas that range from the simple and obvious – ‘Why isn’t every company doing this already?’- to the wildly insane – ‘you must be kidding, right?’ types of ideas.”