The traditional sectors of goods and service delivery, are most generally defined as private (business), public (government), and social (non-profit). Organizations within each sector, have determined legal, financial, and governance structures, and combined with the long period of an industrial age political and economic status quo- the sectors have been kept relatively in tact, separate, sustainable, and non-competing.
With the transition into the new Age of Information however- occurring within one of the lengthiest global recessions- we are witnessing entrenched manufacturing economies disassembling, job centers relocating, and human and financial capital shifting around a globe that has just surpassed the seven billion person population milestone. And the tools of the Information Age broadcast these events onto our TV (and computer and tablet) screens, and into our RSS feeds, with unprecedented reach, and speed.
A 2009 Publication by the The Aspen Institute, recognized new organizations, “sprouting from the blurring of sectoral boundaries,” that were “driven by a social mission and employ business policies and practices.” This new realm was referred to as the Fourth Sector.
Traditional Businesses in the private sector, created goods and services that “enhanced our lives, spurred innovation, and rewarded entrepreneurial effort,” according to the site FourthSector, which seeks to define and support the ‘new’ business realm with definitions, resources, and news. However, with a corporate governance model that mandates a return on investment for stockholders, in an increasingly competitive global financial market, detrimental human and environmental outputs are either increasingly commonplace, or are increasingly known, due to the broader reach of information dissemination.
Governmental organizations, that have “presumed the responsibility to provide for the common security and…to promote the best interest of society,” again, according to FourthSector, struggle to provide services that “match the scale of human activity.” So that Non-profit and Non-Governemntal Organizations, missioned to serve first and foremost a specific constituency or cause, are often increasing left to fill in and fund the service gaps that government has cut back on, or cut out entirely. Yet, the organizations in this sector are challenged by the same economic and human scale factors and struggle to support their missions, with grant only, non-income generating models.
Products have been created, services have been delivered, and missions have been formulated, within the vagaries of the marketplace, and at the nexus of need and necessary innovation- and generally within organizations serving a single (financial or social) bottom line.
But environmental forces, including our heightened social consciousness, are testing these model’s outputs, their legal frameworks, and their arena boundaries, and we are witnessing the creation of a marketplace served by multi-bottom line initiatives, organizations, and enterprises.
Social enterprises are among these pioneering organizations. They blend the sustainability of for profit earned revenue models, in the traditionally donor only nonprofit arena, with the power of innovation from the competitive for profit marketplace. With the birth of entities, such as L3C‘s and Benefit Corporations, they can legally pursue profit and purpose, which has the added benefit of opening social business up to investment- an avenue not previously available in the nonprofit sector.
While traditionally, organizations in the first three sectors may have been better able, or more constrained, by their model to deliver on their bottom line- for profit products by environmental effects, for example, nonprofit services, by innovation in a non-competitive marketplace, and government services by partisan issues- fourth sector solutions offer the ability to take the best from each model, to harness the full power of innovation, and to support a spectrum of revenue streams.
For more on Fourth Sector Solutions, see the following: