As both a massively successful artist and a survivor of a harsh childhood, 50 Cent found himself compelled to use his success to help others in need.
A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger across the continent. Back home, 50 and his trusted manager Chris Lighty began brainstorming ways he could help kids born with the odds stacked against them.
They immediately thought of Chris Clarke, the entrepreneur behind Pure Growth Partners. PGP’s revolutionary mission is to find and create sustainable brands using a “one for one” give-back component to donate directly to the world’s most effective charities.
Together, they conceived a product that perfectly fit 50′s driven persona and their mutual desire to make a difference: the Street King energy shot. [Every] single bottle of Street King purchased will furnish a meal for an impoverished child. – Street King
Curtis “50 Cent” Jackson and his team at Pure Growth Partners joined forces with the World Food Programme to combat a serious social problem, world hunger. The statistics for those that go with out food, or a proper portion, on a daily basis is astounding. But instead of waiting for somebody else to help, 50 Cent saw what the power of business could do and put his money where his mouth is.
So far, Street Kings (according to their site) already gave away 2,500,000 meals. Their ambitious goal is to feed at least 1 billion people.
This is what Social Entrepreneurship is about.
The “one-for-one” concept, which is also being used by Tom shoes, Ark Collective and other social enterprises on the rise, is truly an incredible formula for creating a direct impact with each product sold.
Can your social enterprise do that?
If you are about to start your own social enterprise, can you embed the “one-for-one” concept into the DNA of your brand?
Disclaimer: The author of this post is not a recipient of sponsorship from Street King